Chicharito - Cambia uno, Cambia todo was
Chicharito´s First Nike Campaign for Mexico
Chicharito’s partnership with Nike solidified his image as a rising star. Through Nike campaigns, he was portrayed as the embodiment of determination and passion, qualities that resonated deeply with Mexican youth. He became a symbol of hope, showing that with hard work and perseverance, it was possible to break through on the world’s biggest stages.
The Consumer´s Point of View.
Real Consumers.
The powerful speech was made to inspire consumers and we used them to boost credibility and relevancy.
Mexico´s pitches take center stage
We scouted for the best CDMX pitches and found some incredible locations.
Skills and more.
The futbol obessessed teen executed some moves with amazing skills.
The Star
The video generated around 10 million views which at the time broke Mexico´s view record in a month of showing the video.