Featured Case Studies.
Tequila Don Ramón - Brand Campaign - US Market.
We launched the first ever campaign for Don Ramon across key market US cities. The campaign featured Pierce Brosnan as brand ambassador.
Mezcal Mur - Brand Campaign, Content Creation.
The launch of the Mezcal Mur was all about creating awareness around the brand narrative that honours the agave bat that pollinates the agave fields and helps the production of one of the finest "new" mezcals out there.
Juntas Imparables - Local Brand Campaign
The first ever Just Do it brand campaign crafted specifically for the Mexican audiences, a powerful statement that transcended outside the industry and created disruption across Latin América.
Nike SB - Hyperlocal Narrative.
With the launch of Nike SB as a category in Mexico, we created a unique local narrative with top athletes Eric Koston, Sean Malto & Daryl Angel. The film revolves around the Nike SB crew´s first impressions of Mexico City...One of the biggest and most chaotic places in world.
Sin Frío - Brand Campaign.
A daring hyper local narrative for futbol obsessed teens on the road to the world cup. Sin Frio is a Mexican statement to inspire a new generation to play fearless futbol.
Nike Athlete Drop in.
A young footballer´s dream... to play with your heroes in your barrio.
Nike along with Jorge Campos, Diego Reyes & Raul Jimenez delivered an experience like no other and we created the content the brand & athletes published.
Chicharito - Cambia Uno, Cambia todo.
Chicharito - Cambia Uno, Cambia todo.
Chicharito - Cambia Uno, Cambia todo.
Chicharito´s first campaign for Nike Mexico made to inspire a whole generation of young consumers with a powerful speech.
Beautiful Power - Content Creation.
Chicharito - Cambia Uno, Cambia todo.
Chicharito - Cambia Uno, Cambia todo.
A collaboration between Nike and a fresh group of influencers to promote a new training and lifestyle collection
Haz Algo Nuevo - Olympics Campaign.
Haz Algo Nuevo - Olympics Campaign.
Haz Algo Nuevo - Olympics Campaign.
The Play New was a global campaign that required a thorough localization + large scale 360 media buy to get our message across right the city in one of the most important sport moments recently, the 2021 Tokyo Olympics.
Nike.com & Nike App Launch
Haz Algo Nuevo - Olympics Campaign.
Haz Algo Nuevo - Olympics Campaign.
A huge project divided in two phases, first the launch of nike.com as a business unit and create awareness and then follow up and go big with the nike app user adoption & acquisition campaigns.
2016 Unlimited You - 2016 Olympics
We created an inspirational narrative that extended into a physical consumer activation. Everything with the purpose of getting the consumer to move with the Nike Brand.
Mercurial Ft. Chucky Lozano
Chucky Lozano was elevated to a global athlete and our job was to create content to localize our global campaign and establish Lozano as a fast, daring athlete.
World Cup 2014 Campaign
Tiempo De Ser Heroes - Just Do it
Tiempo De Ser Heroes - Just Do it
Every 4 years the Nike brand hi-jacks the biggest sport moment in the world.
The results...? amazing storytelling and execution as the world is watching how Nike steals the WC.
Tiempo De Ser Heroes - Just Do it
Tiempo De Ser Heroes - Just Do it
Tiempo De Ser Heroes - Just Do it
A remarkable campaign to empower mexican women to rise above all challenges through sport, inspire a country and become a hero in the eyes of the new generations.
Tiempo 5 - Social Content
Tiempo De Ser Heroes - Just Do it
Tiempo 5 - Social Content
Playing for Manchester United, Chicharito was by far the biggest sport star in Mexico. We followed him through the streets of Manchester for a lifestyle and performance shoot for Nike de Mexico.
Pártetela Brand POV.
Voz Hermana - International Women's Day.
Tiempo 5 - Social Content
A call to action and a rally cry to Just Do It.
A Brand POV that exploded in a time of crisis & delivered great futbol moments on the road to World Cup 2014.
NBA - Mexico City Games.
Voz Hermana - International Women's Day.
Voz Hermana - International Women's Day.
The NBA Mexico City games are a unique opportunity to leverage a partnership and take it to the next level. This time was not the exception as Nike´s Brand integration to the NBA MXC games was impressive.
Voz Hermana - International Women's Day.
Voz Hermana - International Women's Day.
Voz Hermana - International Women's Day.
The voices of women couldn´t be silenced in a special day as as International womens day. and right in the middle of a pandemic, the sentiment of this campaign was real.
Cortez - 45 Anniversary.
HyperVenom 2 - Athlete content.
HyperVenom 2 - Athlete content.
We created content around "La Juarez" with Girl Ultra, Rosa Pistola, Giselle Kuri, Flor Capistran to commemorate the 45th Anniversary of the iconic Cortez Silhouette.
HyperVenom 2 - Athlete content.
HyperVenom 2 - Athlete content.
HyperVenom 2 - Athlete content.
We created local content with our top athletes that represented Hypervenom. The campaign also had a product narrative that allowed us to created a great deal of editorial content.
Despierta Tu Mejor.
HyperVenom 2 - Athlete content.
Atrévete a Crear - Narrative.
A promotional film for Nike´s Victory tour half marathon in CDMX, a journey of two women with their particular POV of what it takes to run 21K.
Atrévete a Crear - Narrative.
Pumas, América & Pachuca Clubkits - Creative Direction.
Atrévete a Crear - Narrative.
One of those campaigns that was truly 360. From video distribution, Content creation to consumer activations... all tied to a Nike futbol app.
Pumas, América & Pachuca Clubkits - Creative Direction.
Pumas, América & Pachuca Clubkits - Creative Direction.
Pumas, América & Pachuca Clubkits - Creative Direction.
How to capture the essence of a Futbol club, the DNA in an artwork that is just local and connects with the mexican fan... a look at the creative direction behind Pumas, America & Pachuca clubkit campaigns.
Airmax Day 2017 - Content & Media Execution.
Pumas, América & Pachuca Clubkits - Creative Direction.
Pumas, América & Pachuca Clubkits - Creative Direction.
A yearly celebration, Airmax Day gives us the opportunity to work with Global Creative team create content, we grab that content and go big in the streets.
Special mention: Bid Your Sweat - Nike Running.
Winner of Cannes Lions Awards
Titanium & Integrated - Bronze
Promo & Activation - Silver
Direct Marketing - Silver
An amazing idea...
An idea brought to life using consumers sweat & hard earned kms and using that as currency so they have access to product and other benefit via auction.