Pumas & Club America Clubkits.
We provided our local agency creative direction on the task at hand. it was to create an artwork that resembled the club logo.
After some rounds, we ended up with an amazing concept and the fans went crazy with the designs.
We added photography of the athletes and complemented with a color overlay using the clubs colors.
The fans adopted the campaign.
The fans photoshopped themselves in the campaign´s creative
A Tattoo lasts forever.
We later knew from the club that some fans
decided to get a tattoo of our artwork.
