Yurievi Ledesma

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Yurievi Ledesma

Yurievi Ledesma Yurievi Ledesma Yurievi Ledesma
  • Inicio
  • Case Studies
  • Illustration
  • NFTs
  • Bio
  • Contact

Dare To Create - Nike Futbol Campaign.

A local Brand POV with a touch of artistry.

Dare to create was a Latin POV around 2016 summer of futbol where Mexico 

participated in the Copa America & Gold Cup. The summer was filled with sports moments 

with futbol being the key sport. 

The Mexican National team heros.

Gio Dos Santos

We created some artworks elevating our Mexican National team.

Memo Ochoa

MNT Goalkeeper

Javier Hernandez

The striker of the team and the most mediatic player.

Hector Herrera

Trusty Int. Mid-fielder

The campaign was tied to the usage of Nike Futbol´s App that was design to set up pick up gams with your friends.

By marketing the nike futbol app, we tied user participation to the camapaign and created consumer experiences around users games.

We gained data around the most popular hotspots to have great pick up games and the brand team visited those pitches to run product trials.

We generated a ton of content for the futbol app too. We featured local teams and elevated them in our communications.

We collaborated with local artist SEHER ONE to create a larger than life mural and refurbished a local pitch.

We created some consumer activation on the pitch and created events and pick up games.

We also tagged some cool ptiches around CDMX in effort to encourage kids to go out, play and dare to create.

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