Dare to create was a Latin POV around 2016 summer of futbol where Mexico
participated in the Copa America & Gold Cup. The summer was filled with sports moments
with futbol being the key sport.
We created some artworks elevating our Mexican National team.
The striker of the team and the most mediatic player.
Trusty Int. Mid-fielder
The campaign was tied to the usage of Nike Futbol´s App that was design to set up pick up gams with your friends.
By marketing the nike futbol app, we tied user participation to the camapaign and created consumer experiences around users games.
We gained data around the most popular hotspots to have great pick up games and the brand team visited those pitches to run product trials.
We generated a ton of content for the futbol app too. We featured local teams and elevated them in our communications.
We collaborated with local artist SEHER ONE to create a larger than life mural and refurbished a local pitch.
We created some consumer activation on the pitch and created events and pick up games.
We also tagged some cool ptiches around CDMX in effort to encourage kids to go out, play and dare to create.
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