Yurievi Ledesma

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    • Inicio
    • Case Studies
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    • NFTs
    • Bio
    • Contact

Yurievi Ledesma

Yurievi Ledesma Yurievi Ledesma Yurievi Ledesma
  • Inicio
  • Case Studies
  • Illustration
  • NFTs
  • Bio
  • Contact

Mercurial - SP18 - Local Content Creation

Content localization with Chucky Lozano

Chucky Lozano as a global asset.

The Mexican athlete began his international journey playing for PSV Eindoven and it was a perfect moment to let the futbol obsessed teen know about their idol and his style of play. Now an Mercurial athlete, we created content with a local twist for Mexican consumers.

Daring and Fast

The reason to create content with Chucky is to elevate his Mercurial Persona through content to be elevated in his social channels as well as Nike Global.

Content elevating product

Key interaction between the athlete and product were essencial part of the brief and we created disruptive imagery around those same moments.

Extending the opportunity.

We also shot some content extensions for the brand campaing Sin FRIO.

Social - Content Extensions.

Created several videos to promote both product and athlete with the intention of driving traffic to ecommerce website and increase sell through of the key style.

Seher One Collaboration.

We collaborated with Seher-One with a concept for a local pitch refurbishment. the work was on display in a pitch near Napoles area.

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