The Mexican athlete began his international journey playing for PSV Eindoven and it was a perfect moment to let the futbol obsessed teen know about their idol and his style of play. Now an Mercurial athlete, we created content with a local twist for Mexican consumers.
The reason to create content with Chucky is to elevate his Mercurial Persona through content to be elevated in his social channels as well as Nike Global.
Key interaction between the athlete and product were essencial part of the brief and we created disruptive imagery around those same moments.
We also shot some content extensions for the brand campaing Sin FRIO.
Created several videos to promote both product and athlete with the intention of driving traffic to ecommerce website and increase sell through of the key style.
We collaborated with Seher-One with a concept for a local pitch refurbishment. the work was on display in a pitch near Napoles area.
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