Our task: To maximize NBA-Nike Partnership.
wth the NBA expanding to other markets, the Nike brand managed to secure top sponsorship status and provided NBA fans with unique experiences and the brand took advantage of the partnership and took it to another level.
We created a consumer activation in the form of a cool photo op that featured the brand´s NBA apparel.
The brand was all over the place in social due to the sponsorship causing the brand´s exposure to blow up in social.
We took advantage of the moment to be present with our Just do it brand campaign.
Player / Coaches Meet & greet.
We provided consumers with an amazing experience
of a meet & greet.
Honorary tip off
With girls of Nike`s youth program Juega Más.
Meet & Greet with Devin Booker
Kids from Juega Más got to spend some time
with Devin booker and other Phoenix Suns Players.
Dance Choreography.
Styled with NSW apparel and featuring a dance squad
created by Nike.