First hyperlocal narrative for Nike SB.
Nike SB launched as a key category for Mexico.
And to celebrate the launch, we managed to secure the production of a mini film where top athletes Eric Koston, Daryl Angel & Sean Malto came to CDMX and explored the city along with their skateboards and finished the day in an amazing brand event in Torre Latino Piso 28.
The Setting.
Mexico City as a backdrop and an active participant of our narrative as our 3 athletes explored the immensity of CDMX
First time in Mexico City
Athletes were in full exploration mode as it was their first time in Mexico City and their skate spots.
The CDMX Streets
The obstacles of the city were considerable and part of our narrative.the athletes knew about this but carried forward.
Eric Koston, the living legend came to CDMX and quickly adjusted to explored mode.
Eric best stuff came when we landed in polanco and skated to a well known park.
He was working on his new stuff and adjusting to the altitude at the same time. The city offered a true challenge.
Sean was a young upcoming talent with in the Nike SB team. He adjusted pretty quckly and was fearless.
He was having fun throughout the whole session, he seem to flowed with the crew and ended up landing dope tricks.
He was also very competitive and when challenged he rose to the occasion, he would get serious in a minute.
Daryl, the most patient with CMDX´s landscape and they one who enjoyed the local vibe.
He´s skills were something unique. he landed most of his stuff in the first try. He was truly happy to be in Mexico.
Daryl got Air...