Tiktok was at the center of our campaign.
Nike was whitelisted to be one of the first brands to explore new ad formats within the Tiktok Platform.
The Spoken ads were organic to Spotify and it was a no-brainer partnering up with Spotify to host the poems and promote Nike´s Spotify Channel.
It wasn`t pretty as girls were protesting and one more way to support was to write poems and spread the word on women's rights.
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