Nike.com services and operation was ran by the Nike EMEA team and had a limited product assorment available.
Simple creatives to communcate the main benefits of Nike.com and hooks that could spark interest on our audiences.
Once impacted by the first wave of the campaign, you were offered creatives related to your interests as a retargeting strategy.
Other creatives were presented to increase conversion once we knew the consumer interest and the product they had interacted with.
We collaborated with Youtube by implementing a new product called creators connect & partner up with 2 of the most popular influencers in MX, JPZ & Berth-o.
We created content to promote the Dia de muertos collection, hype the launch and drive traffic to Nike.com
The collection sold out in minutes and the awareness created with these 2 influencers got us over the top and delivered great results.
We partnered up with Televisa and go massive with our communication in the biggest media platform in Mexico.
We used Televisa´s young talent to promote Nike.com and drive traffic to our digital destination.
Once we established Nike.com as a primary destination for our consumer, we dropped the app that gave consumers an easier way to shop and to get the best of nike through the app but also to encourage Mexican consumers to sign up and become nike members and take advantage of the benefits that come with membership.
Huge OOH component with QR codes to directly download the Nike app and to create awareness around the launch of the Nike app.
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