Create a connection with consumers.
How can you inspire women to run a half marathon??
The Nike victory tour races consisted bringing women together and challenge themselves to run and take it
to another level running 21K, but that isn`t as simple as it looks. It takes a lot of work and all the emotions that come with it.
21K can awaken your best...
Romina.
She was a first timer on the half marathon,
she wasn´t a runner, she just went for it.
Pía Ramos
Coming back from an injury, she was not in
an ideal mental state to run, her fear of getting injured again
made her doubt of her capabilities.
Both started to believe.
The training started to bring results.
The tangibles of running were now part of their
daily life.
Race Day.
All the emotions of race day brought
some a nervious sense and doubt.
Halfway there.
The legs start to go numb and the runners barrier is just ahead.
Awaken your Best.
After running a alf marathon, you feel unstoppable.
You are now ready to go further.
How to connect with every single race participant...
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