A Rally Cry For Entire Nation
Memo Ochoa
Mexican National Team Goalkeeper.
Raul Jimenez
Striker and the goal scorer of one of the most incredible chilenas.
Gio Dos Santos
Young Talent from Mexico.
Hector Herrera
Defensive center.
Javier Hernandez
Mexican national team all time leading scorer.
Javier Aquino.
Winger
Genera emoción
Defensive Center Back
The Manifesto.
We encourage athletes to use their content in the Channels creating a sense of movement and exposed our POV to new audiences.
We set up some give aways and created some cool opportunities for fans to interact with the brand.
As the Mexican National team was nearing the end of the qualifying rounds we double down on our POV.
The Nike Store Azteca was a place where we set up the Partetela HQ where people could obtain branded merch.
On crucial games, we used large OOH near Azteca Stadium to create awareness around our POV.