After the pandemic, sports took a back seat and were left behind as an entire
generation started to not consider sports essencial. The Nike Brand created a POV to change
the perception of Sports and encourage new generations to do something new...
Mexico´s key athletes were front and center of the campaign.
the campaign contained a wide diversity of sports.
at the end of the day, whatever makes you move ... it´s all good!
The digital campaign was also massive.
The full campaign had a full funnel spectrum of formats and assets.
With a perfect segmentation strategy, the campaign gathered 388M views across platforms, a +84% vs plan.
The used of premium audiences also increase engagement sending huge amount of traffic with 14M Clicks to Nike.com
We managed to plan accordingly and secured amazing placements amassing +35 M Impressions.
We took over reforma avenue where people go and do sports
The focus was to be the most disruptive as possible, go big as the streets were filled with people again.
We secured impactful placements in the hot spots and cool neighborhoods.
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