A local inspirational narrative for a new generation.
After the pandemic, sports took a back seat and were left behind as an entire
generation started to not consider sports essencial. The Nike Brand created a POV to change
the perception of Sports and encourage new generations to do something new...
Top athletes served as inspiration.
Mexico´s key athletes were front and center of the campaign.
Let´s make sports fun.
the campaign contained a wide diversity of sports.
Even dance is a sport.
at the end of the day, whatever makes you move ... it´s all good!
The digital campaign was also massive.
The full campaign had a full funnel spectrum of formats and assets.
With a perfect segmentation strategy, the campaign gathered 388M views across platforms, a +84% vs plan.
The used of premium audiences also increase engagement sending huge amount of traffic with 14M Clicks to Nike.com
Take our message and blow it up...!
We managed to plan accordingly and secured amazing placements amassing +35 M Impressions.
We took over reforma avenue where people go and do sports
The focus was to be the most disruptive as possible, go big as the streets were filled with people again.
We secured impactful placements in the hot spots and cool neighborhoods.
