Yurievi Ledesma

Yurievi Ledesma Yurievi Ledesma Yurievi Ledesma
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Yurievi Ledesma

Yurievi Ledesma Yurievi Ledesma Yurievi Ledesma
  • Inicio
  • Case Studies
  • Illustration
  • NFTs
  • Bio
  • Contact

2016 Rio Olympics Campaign

A Nation´s Aspirations For Gold.

The narrative around the 2016 Olympics circulated around our top athletes Paola Espinoza & Ale Orozco.

The content we created was meant to portray the effort & discipline that athletes have to go through training rutines. 

The unlimited Narrative was focus.

The idea was to inspire. a whole nation to move.

Unlimited potential.

Was our key message to encourage consumers to move 

and create a movement. 

Team work is key.

the conten was specific to also encourage people to work in teams.

Beyond inspirational.

Editorial Content to extend our narrative outside our brand

Extra content was created

to distribute with media outlets.

Going deep with athletes

The vision was for people to discover their potential through

the athletes POV.

Unique POV.

The content was design to let media extend our POV but to add layers 

on top of it.

The discipline

The daily grind for athletes was key to create great content.

Digital distribution of the AV.

Metrics for Mexico.

OOH Component.

We acquired high impact OOH placements and displayed our narrative in CDMX Streets.

 

For frequency, we went with smaller placements that helped with reach.




We were present in most of CDMX hotspots as malls and parks.

Public Transportation was also key to be present as more than 5 million daily users go through the metrobus stations

We also leveraged our athletes alongside   

Nike´s global athletes. 


A small idea made a huge impact in the streets of one of the most popular neighborhoods in CDMX. Col. Condesa


We created a race track in Amsterdam avenue were people naturally go to run.


Tons of people were out running on a daily basis and people asked the brand to leave the light installation permanently.

Chilangos Sin Limites.


We created social content to encourage consumers to come move with us and having a local flavor did wonders as engagement increased as consumers saw local imagery had been used to promote the NRC and NTC Challenge.










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