A Modern Approach To A Tradicional World.
The campaign´s product concept is called "El Origen" and goes back to the source of where all the agave plant grows, the red lands of the "Altos de Jalisco" featuring Mr Pierce Brosnan himself telling you to Raise the Bar at home.
We created a plethora of assets for every single consumer touch point.
We deployed an OOH strategy in key cities to create awareness and leverage our brand message,
We also created assets for print media and created a media kit for publishers to create editorial content around the brand & Pierce Brosnan.
