Hyperlocal Content Creation with Mexico`s Futbol Hero.
For this project, we were out to create content with Javier Hernandez to take a look at his every day lifestyle.
The product we elevated was the Nike NSW Tech pack as it was the season´s innovation and needed to promote the apparel collection.
We followed Chicharito through the streets of Manchester, surprising consumers at a local pitch.
Tiempo 5 Launch.
Our job was to deliver Tiempo 5 to Javier Hernandez
and to capture the unboxing of both performance and
lifestyle versions of the Tiempo 5.
The Unboxing.
We presented Chicharito with both Tiempo 5 expressions
and captured his reaction.
Tiempo 5 was Chicharito´s Fav.
While he was a Nike Athlete, he always preferred to
go old school and use Tiempo as a signature shoe.
Chicharito as a Global Athlete.
Chicharito at the time was by far the biggest mexican international
and as a market we needed to create a deeper connection between consumers, the athlete and the brand.
Behind the Scenes
We extended the campaigns reach through BTS content
and Chicarito also posted this content in his social channels.