The Biggest Campaign Created By Nike Mexico.
Hyper-local POV.
Engaging by design, the campaign´s purpose was to inspire
a new generation of mexican athletes to JUST DO IT.
A call to action for Mexican women.
everyday heroes doing amazing things their own way
served as inspiration for young girls to move through their
own sport and at their own terms.
All Action, all the time...
The assets offered a glimpse of the action
that we wanted to portray as we pictured a range of sports
that girls can also do as well as the boys.
Our main task was to focus on the digital distribution of our video in social platfoms and also in TV.
As mentioned, we ran the A/V on TV and managed to hijack Mexico Biggest sport moments of H2.
These were some of the channels we used on our media buy to cover the younger audience we wanted to target.
The biggest component of the media buy was the OOH component that we used to create disruption in the city.
We were present in CDMX daily conmute and used public transportation to deliver our POV in a disruptive way.
We secured large DOOH to also deliver our POV using cool out of the box formats.
