The launch of the Mezcal Mur was all about creating awareness around the brand narrative that honours the agave bat that pollinates the agave fields and helps the production of one of the finest "new" mezcals out there.
The first ever Just Do it brand campaign crafted specifically for the Mexican audiences, a powerful statement that transcended outside the industry and created disruption across Latin América.
With the launch of Nike SB as a category in Mexico, we created a unique local narrative with top athletes Eric Koston, Sean Malto & Daryl Angel. The film revolves around the Nike SB crew´s first impressions of Mexico City...One of the biggest and most chaotic places in world.
The Play New was a global campaign that required a thorough localization + large scale 360 media buy to get our message across right the city in one of the most important sport moments recently, the 2021 Tokyo Olympics.
The NBA Mexico City games are a unique opportunity to leverage a partnership and take it to the next level. This time was not the exception as Nike´s Brand integration to the NBA MXC games was impressive.
How to capture the essence of a Futbol club, the DNA in an artwork that is just local and connects with the mexican fan... a look at the creative direction behind Pumas, America & Pachuca clubkit campaigns.
A yearly celebration, Airmax Day gives us the opportunity to work with Global Creative team create content, we grab that content and go big in the streets.
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